Barbering and brotherhood; Bro x Co are trendsetters with tradition at their core. We caught up with Chef, the founder of Wandsworth’s freshest barbershop to find out more.
Tell us who you are and what you do.
We are Bro x Co, the home of the trendsetters! We are a premium barbershop delivering the latest industry trends whilst honouring barbering traditions.
A quality haircut not only enhances your outward appearance but defines your self image – this is what fuels our passion, knowing we’re building confident men within the community that we call home.
We understand that every client is unique, so we focus on personalised consultations to ensure that we understand your preferences and cater to your individual style.
Brotherhood is intrinsically weaved throughout the DNA of Bro x Co, it’s the cornerstone of our ethos, so expect a relaxed atmosphere and VIP treatment where every customer is valued as a family member.
How did Bro x Co come about?
After 10 years of working in other barbershops, I set off on a solo mission to do things differently. I wanted to create something that extended beyond a transactional barber service and build a brotherhood, a network of like-minded people that share three key values:
Bravery – Optimism – Resilience.
As this community has expanded, so has the Bro x Co team, but the vision has and always will remain the same.
What services do you offer?
We’re a premium barbershop – this means we’re eclectic in our services, consistent in our quality, but always tailored to your needs. We’ll work to style and preference but are happy to offer advice on what would suit our clients based on the latest trends that we’re seeing. Close shave, scissor cut, beard grooming – our team has the skills for any hairstyle.
Where can we find you?
364 Old York Road – opposite end to the train station, just look out for our black and white barbers pole and open glass shopfront. If we’re not seeing clients, we’re more than likely sitting out on the front, so come and say hi!
Where can we go to keep up to date?
Give us a follow on Instagram to be in the know (@bro.xco).
What do your customers say?
We take pride in our customer service and this is reflected in our reviews. Premium quality, customer experience, community feel and bespoke styling are the themes we hear, but the most important feedback of all is not something our customers say, but something they do – they keep coming back!
What’s your favourite thing about Wandsworth Town?
I mentioned it earlier, but if we aren’t with clients then we’re sitting outside our shop on Old York Road. At this point, it’s rare that more than five minutes will pass where we don’t bump into someone we know or strike up a conversation with someone new, and that’s what our favourite thing about Wandsworth Town is – being part of this growing community. And that doesn’t just apply to the local residents, but the other entrepreneurs and business owners that we call neighbours.
This place has so much to offer, and everyone wants to support one another – anyone that saw how we all came together in June at the Old York Road Unplugged event will have witnessed this first hand!
Visit Bro x Co on Old York Road or make a booking.
