Get ready. Danish lifestyle brand Søstrene Grene is about to launch its first ever London store in Wandsworth Town on Friday 12 May. We got the lowdown on what you can expect.
Tell us who you are and what you do.
Søstrene Grene is an international Danish lifestyle brand with more than 265 stores worldwide, in 16 countries, which is currently expanding across the south of England, including our new store at Southside Wandsworth.
We offer a wide assortment of home interiors, furniture, hobby items, kitchen supplies, children’s toys, specialty food and candy, gift-wrapping, party supplies, and more – all at affordable prices.
What’s the story of Søstrene Grene?
Søstrene Grene, which translates to ‘sisters Grene’, is centred around the tale of the two founding Grene sisters: the ever-creative Anna and the practical Clara. We aspire to enrich everyday life with aesthetic designs, creativity, joy and ‘hygge’ – a special state of contentment, warmth and belonging.
We’re known for our clear values and strong culture of corporate responsibility and sustainability. You can find out more at www.sostrenegrene.com
What can we expect from your new store at Southside Wandsworth?
Walking into a Søstrene Grene store is designed to feel like entering an oasis, where, at least for a moment, shoppers can take a break from the hectic pace of everyday life.
Internationally recognised for our aesthetic designs, dynamic assortments and affordable prices, our new and unique store concept – ‘Retail for the Senses’ – offers customers a shopping experience designed to invoke your senses.
We receive new and exciting products each week and seasonal collections, some of which are only available for limited periods, but always at great value. We have vases from just £2.50, small rugs from £6, and wall mirrors from £14.50.
When do you open?
We open our doors in Wandsworth on Friday 12 May at 10am at Southside.
The grand opening will offer the first 100 customers an exciting giveaway of a voucher for a free rug, worth £60, and a canvas tote bag with some goodies. We also have some TV hosts and the UK’s top styling organisational experts, the Style Sisters, officially launching the store.
What are some of your favourite products at the moment?
We recently launched our ‘Summer Cottage’ campaign, which offers the perfect way to renew your home décor in time for the warmer weather and create a relaxing atmosphere all year round. From home furnishings to tableware, the collection has affordable products that are perfect to give your home that spring/summer makeover.
What’s your favourite thing about Wandsworth Town?
Wandsworth is a vibrant town and the perfect location for our first ever London store, marking it the brand’s only store within the M25. Sitting alongside a whole host of major retailers at Southside, we’re definitely in good company.
